“Paul has been filling theatres, restaurants, pubs ,concert halls
and nightclubs for several decades and his session convinced me that
we cannot fall into the trap of thinking our success, in any given
location, is at the mercy of outside forces, such as an office
closure, a competitor arrival, the economy, a regulator on our case
or an apathetic consumer. Paul introduced us to the concept of the
'contrived event'. He has been inspiring hospitality businesses to
contrive events, put another way....providing 'reasons to
visit'...for many years. He encouraged us to let our minds consider
the opportunities Paul then highlighted 'Party Business' as being
the road to riches. He gave us a multitude of sources, or leads, for
party business.” For every £500 this generated £50,000. Simon Kaye
We wanted to find a way by which we could step change our
manager’s ability to market their businesses more effectively and to
provide a platform by which we would be able to enhance the sales
culture within the Pitcher & Piano business.
By way of introduction, to provide the bar managers with a framework
of ideas and approaches they could use, Paul ran a series of
seminars/workshops with our bar management teams. These proved to be
very well received bringing a mix of ideas and practical
application. It has established a consistent level of understanding
across the business and has provided an excellent platform onto
which we are now layering other initiatives all designed to increase
the focus on sales.
What made the workshops so powerful was Paul’s ability to engage
with all of our management team – a function of his own distinctive
style. Mike Dowell
Paul set up a series of workshops across Novus Leisure to develop
our management team’s skills in local marketing. These courses were
instrumental in driving like for like sales performance and
significantly contributed to the sales and EBITDA performance of the
business. Additionally he also trained all of the key reservations
staff in local marketing which again improved pre booked sales. His
most successful contribution to the business was through the
Christmas workshops which we developed and he ran them. These
created an enormous improvement in delivering focused plans to drive
covers and pre booked events for the key trading window in Novus
Leisure.
Finally I would be delighted to recommend Paul’s services to any
leisure business which requires focused turnaround plans to be in
place and I am happy to talk through the detail of performance
improvement with prospective clients .Jillian MacLean
“My business development managers found this business development
session very useful” Jane Waugh
“I thought I’d let you know about Sue’s bit of success in
Huddersfield : The result – I got there about 9pm and there were
c.50 to 60 people in the pub (the rest of the community pubs locally
were very quiet) and she took over £1,000 on the day – a normal
Tuesday is about £250!!!! Stewart Taylor
Becci - Manager Edinburgh Fantastic -Very Useful - Made me
realise how simple & effective Networking can be
Riki - Manger Manchester Given excellent tools to achieve
desired results - Excellent day-great information presented in a fun
way
Richard Littman Area Manager -Paul’s training courses were
extremely well received, not only were they insightful but they were
well balanced with fun. It gave the managers a real stepping stone
into how to street fight for customers as well as a structured
marketing approach!”
Adrian Hartley- Area Manager “Paul’s training courses are
action packed and certainly engaging. The content tailored to be
incredibly specific really promotes learning and the course is very
well balanced with incentives and games that make the day truly
inspiring!”
Ian Linley, National Sales Manager “ We found Paul’s courses
very bespoke and a must for any operations team to enhance their
sales and their team’s commercial acumen, the market place is ever
changing and increasingly competitive and we found Paul’s ‘fun,
participative but very informative’ courses – very valuable to us
indeed”.
Overall comments 98% delegates identified Paul’s training as
“Excellent”.
Feed Back comments
“Possibly the best course for information and relevant knowledge.”
“A well run course.”“Excellent day.”“Very useful and
interesting”“Superb.”“Enjoyable and very useful.”“Excellent tool box
“hand outs” to take away.” “A fantastic course that all managers
should attend.” |
| |
2 Scalborough Close,
Countesthorpe,
Leicester, LE8 5XHTel/Fax: 0116 278 5279
Mobile: 07774 209784
Email: plilli@aol.com
For enquiries, please click here |
