Paul Lillicrap - making money by marketing well
Mission Statement
Making Money by marketing well
 
Mission Statement

Mission Statement- The footfall* specialist


I specialise in the Leisure and Hospitality sectors in increasing footfall and profitability. My bespoke “sales and marketing courses” are presented in my ‘unique style’ ensuring that delegates:-

  • Are empowered with confidence to generate footfall
  • Believe passionately in their business
  • Are encouraged to meet the ‘demands and impact’ of the changing world and market forces
  • Deliver knowledge and skills that create winners  that  recover  businesses requiring “turnaround”
  • Maximise the potential of businesses that are performing well.

*(Footfall- This is an industry term for more customers)

Credentials
35 years of a unique mix of practical ‘hands on’ operator in the Leisure and Hospitality sectors

Clients List Include
Regent Inns Plc- Marstons Plc (Pitcher and Piano) - Luminar Plc- TCG Acquisitions Ltd --Novus Leisure Ltd - Cedar Pub Company - Bravo Inns Ltd-Punch Tavern Plc (The Spirit Group)- Clear Channel Plc ( Leisure)-Urbium Plc –Cosmo Bingo-Stanley Casino’s Plc–Leisure Parcs Plc- 3D entertainments Ltd ––Bar Room Bar - -Charnwood Pub company –The Woodman Estate Company- Paramount Restaurants ( Chez Gerard-Bertorelli’s- Café Uno – Brasserie Chez Gerard)

Background
Group Marketing Director
First Leisure Corporation PLC.

Night Clubs – Bars –Pubs-Ten Pin Bowling- Bingo- Piers and Parks- Theatres-Snooker-Branded Restaurants-Hotels Blackpool Tower-Wintergardens-Holiday Villages-Caravan Parks

Senior Executive operational roles

Regional Management -Sectors
Night Clubs – Pubs & Bars –Branded and non Branded Restaurants-Cabaret / theatre Restaurants
Restaurants- Taverns –-Scotland and England - Floating restaurant.

Area General Manager
Grand Metropolitan Retailing (Diageo PLC) Themed Restaurants.

General Manager
Talk of the Town - London.
Night Out Birmingham - Golden Garter.
Manchester - Hotels & Restaurants/Bars.

Operations
Café Royal London -10 Downing Street London-airports
Race Courses-.Motorways catering -Little Chef - KFC.
Multi site – Piers-theme Parks– Pubs& Bars -Night Clubs - Royal fund raising events

Business Awards
Innovation Award/Group Operational Executive.
BEDA Award for Best UK Promotion Scene Live.
First Leisure Bernard Delfont Award Central Services Award.
GMR (Diageo Plc ) Award for best Margin achievement.
First Leisure Corporation Plc Operations Manager of the year Award.

CONTACT
Tel/Fax: 0116 278 5279
Mobile: 07774 209784
email: Plilli@aol.com 


 


Marketing